How we do it
Working process
1. RESEARCH
The first step is getting to know our clients - forming an in-depth understanding of their organization, business, history, objectives and needs. We identify singular, news-worthy potential coverage angles, and develop compelling message to generate international press interest.
2. PITCHING
Based on step 1, we devise the PR strategy. We create the pitch that encapsulates the brand, coordinate background sessions with journalists, compose and distribute press releases and invitations, and initiate activities to trigger media interest and drive coverage.
3. FIELDWORK
FPCI coordinates journalists’ visits, prepare and coach you for media interviews and meetings, and accompany journalists on visits.
4. FOLLOW UP
We maintain contacts with reporters to provide them with additional information they need for publishing. We follow up on publications to provide the client with a clipping report.
International media exposure could become a major tool that will help you achieving your goals, whether marketing, branding, fund raising, or making a social impact.
