Our Expertise
Nonprofit and Philanthropy 

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The Pratt Foundation on Australian TV

The Pratt Foundation inaugurated a park commemorating the Australian Light Horse Brigade's famous 1917 World War I charge against Turkish forces in Beer Sheva, in the presence of the Australian Governor-General and many other dignitaries. We managed to bring numerous media representatives to the official event, handled media teams from around the world – and obtained high-quality coverage.

Hashava, the Company for Location and Restitution of Holocaust Victims' Assets on the Dutch popular newspaper De Telegraaf

Hashava works to return properties located in Israel that had been purchased by Holocaust victims to their legal heirs. The company sought to initiate a media campaign that would raise world wide awareness of such assets’ existence and spur living heirs to act, thereby raising the number of property claims in Europe. Our method of operation differed by country; in the Netherlands’s case, a personal story about Jews from the Netherlands we communicated was picked up by the Dutch news agency, whose article was published in many of the country’s leading publications – with immediate impact: The next day, Hashava received thousands of inquiries from the Netherlands.

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השומר החדש

HaShomer HaChadash on I24 TV

The NGO Hashomer Hachadash deploys volunteers in agricultural work and fights agricultural theft in Israel’s northern and southern regions. The organization seeks to promote its vision and enhance awareness of its activities through the international media.

JNF's Agamon HaHula bird sanctuary on NBC TV

Pitching the usual nature story on the marvelous Agmon HaHula bird sanctuary (Crane Reserve) is nice, but may not be sufficient for getting the attention of a prime media channel. However, presenting it as a love story ahead of Valentine's Day has certainly made the deal work!

Agmon HaHula is one of many projects in whose establishment and operation the Jewish National Fund (JNF) has played a key role. We saw great media potential, but waited for the fitting moment for exposure. Ahead of Valentine’s Day, we created a timely pitch, based on the fact that cranes are monogamous birds.Numerous representatives of the international media, including NBC TV, joined us on a tour of the bird sanctuary, yielding a captivating story.

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Ronit Orbaum